A Valley In The City

A Valley In The City is a marketing experience center whose interior takes inspiration from the hills, ravines and streams of Guangdong province. Bionic forms create a modern and minimalist setting, with a ravine hidden within the urban landscape. The ravine and the enclosed houses are wrapped in white punched aluminum plates, which give the space a profile of varying layers. Window apertures are scattered across the walls to frame views along the route. A bamboo installation artwork made by traditional craft inheritors extends about 300 meters through the space.

A Valley In The City Marketing Experience Center by Song Han was featured as an outstanding example of architectural design by the A' Design Award & Competition. A Valley In The City Marketing Experience Center earned the Silver A' Design Award in Interior Space and Exhibition Design in 2020. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious international design competition that rewards superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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