U Magic
U Magic is the interior design of a medical cosmetic clinic in Jiaojiang, China. The design blurs the boundary between interior and exterior, so that the space and its surroundings harmonize. Spatial volumes are reconfigured to form a new order of overlapping and undulating blocks, shaped by a combination of lines and curves. A spiral staircase connects the two floors and follows the constraints of the existing building structure. Warm lighting at 3500K softens the atmosphere, while light and shadow add depth along the spatial lines.
U Magic Medical Cosmetic Institution by ELTO Consultancy has been selected as a creative example of architectural design by the A' Design Awards. U Magic Medical Cosmetic Institution won the Bronze A' Design Award in Interior Space and Exhibition Design in 2025. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design prize which honors exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
