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Morita WDS 2023 Exhibition Booth

Morita WDS 2023

Morita Wds 2023 is an exhibition booth created for a dental equipment manufacturer. The booth measures 32000 by 15000 by 4500 millimetres. The design presents the background of the products rather than the products alone. Parts are disassembled and displayed, internal mechanisms are shown through transparent windows, and dimensions are exposed to explain design intent. Wall panels are made from scrap sheet metal left after die cutting. The structure is fixed with screws without adhesive, so the materials can be recycled.

Morita WDS 2023 Exhibition Booth by Shotaro Inahara was identified as an exceptional example of architectural design by the A' Design Awards. Morita WDS 2023 Exhibition Booth received the Silver A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design in 2025. The A' Trade Show Architecture, Interiors, and Exhibit Design Award is a highly prestigious, international, juried design award that recognizes superior design of trade show interiors, exhibits, booths, pavilions, showrooms, kiosks, installations, Pop-Ups, displays and more.

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