Vicutu Concept
Vicutu Concept is a flagship store interior created for a fashion brand in Beijing. The store covers 1,680 square meters on two floors. A large three-dimensional aluminum woven diagrid system forms the facade and refers to the fabric and tailoring of men's clothing. Inside, textured artistic cement walls create a calm and sculptural setting. Walls and display counters appear to grow from the floor and the ceiling, and hidden light sources strengthen the sense of continuity. The interior offers visitors a physical experience of space and fashion.
Vicutu Concept Flagship Store by Mo Zheng was identified as a creative example of architectural design by the A' Design Award & Competition. Vicutu Concept Flagship Store earned the Golden A' Design Award in Interior Space and Exhibition Design in 2023. The A' Interior Space, Retail and Exhibition Design Award is a juried, academic and highly prestigious design accolade that honors exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
