Holo Penetration
The renovation project of the 1st floor of an old street house store for the "holo" brand is taking place. This brand is renowned for its natural, organic, and environmentally friendly line of cosmetics, skin care products, and cups. With the increasing competition in the beauty and personal care market, the decision was made to move away from the conventional brand counter and opt for a chic coffee shop instead, where customers can buy products and take advantage of a photo-shooting corner.
Holo Penetration Store by Yang Hsiang-Yu was identified as an innovative example of architectural design by the A' Design Award. Holo Penetration Store was awarded the Iron A' Design Award in Interior Space and Exhibition Design in 2023. The A' Interior Space, Retail and Exhibition Design Award is an international, jury-voted, fair and ethical design award which celebrates outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
