Secret Exhibition
Secret Exhibition is a merchandise display hall created for the National Museum of China. The 460 square meter space combines digital art with inherited Chinese aesthetics. Island-like booths with flowing shapes present cultural and creative products, so visitors tour the goods like an exhibition rather than a store. A customized media surface links the physical surface and the virtual interface, while an augmented reality program adds a parallel digital layer. Seven selected exhibits inspired a moving river of Chinese characters shown on a screen.
Secret Exhibition Merchandise Display Hall by Yuan JIANG，Chen SONG was identified as a grand example of architectural design by the A' Design Award & Competition. Secret Exhibition Merchandise Display Hall was awarded the Iron A' Design Award in Interior Space and Exhibition Design in 2022. The A' Interior Space, Retail and Exhibition Design Award is an international, jury-voted, fair and ethical design accolade that rewards superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
