Architecture Today

Architecture Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Huaihua · Hexing Peninsula City Center Marketing Center

Huaihua · Hexing Peninsula City Center

Hexing Peninsula City Center is a marketing center in Huaihua, Hunan Province. The main building is formed by three ovals stacked in a staggered manner, and it winds upwards in a spiral form that blends with the surrounding waterscape. The interior design echoes the building shape and takes flowing water as its theme. The floor is made of highly reflective stone combined with metal. A curved stone wall at the entrance is paired with a twisted mirror. Under a mirrored corrugated metal ceiling, a large whale sculpture forms the visual focus of the space.

Huaihua · Hexing Peninsula City Center Marketing Center by DOUBLETEAMs was recognized as an innovative example of architectural design by the A' Design Award. Huaihua · Hexing Peninsula City Center Marketing Center won the Bronze A' Design Award in Interior Space and Exhibition Design in 2021. The A' Interior Space, Retail and Exhibition Design Award is a highly prestigious, international, juried design recognition program that rewards exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

Learn more about Huaihua · Hexing Peninsula City Center Marketing Center

 
E-Mail
Design Idea of the Day

Innovative Concepts and Creative Ideas.

Every great design starts with a great idea. Every day, we feature a very innovative design idea or creative concept that shows original thinking and practical solutions. Explore award-winning concepts and inspiring visions from designers, artists, architects and innovators worldwide. Visit us everyday to get your daily dose of creative inspiration.

Continue reading · Browse the registry