BFC Super Experience Center
BFC Super Experience Center is a sales showroom and retail interior in Wuhan, China. The space covers 4,380 square meters across three floors. An atrium theater with open volumes and connecting galleries forms the core of the layout. Surfaces are built through folding and fragmentation, using glass, mirrors, mirror finish metal plates, metal mesh and LED screens. Digital media, interactive installations and lighting guide visitors along the circulation route. The interior presents lifestyle content first and real estate sales second.
BFC Super Experience Center Show Room by Gustaf Kan was featured as an exceptional example of architectural design by the A' Design Award. BFC Super Experience Center Show Room received the Silver A' Design Award in Interior Space and Exhibition Design in 2021. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design recognition program that recognizes exceptional design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
