Typographic Excellence by Packlab

Packlab Portrays The Bragazzis Olive Oil and Vinegar Typographic Excellence

PACKLAB, the thinktank behind the highlighted project Bragazzis Olive Oil and Vinegar - Typographic Excellence by PACKLAB spells out, Bragazzis is a fine Italian food retailer in the North of England, that has been in the industry for three family generations. Despite of the long company history, Bragazzis as a brand was lacking an identity. PACKLAB incorporated direct product symbolism within a modern minimalistic design, that works jointly to deliver distinct shelf presence for the range of brand name products. The new identity boldly communicates the purity and premium quality of the products, while positioning Bragazzis as an upscale brand with maturity and vision..

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VIA: http://competition.adesignaward.com/design.php?ID=31308

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